Can You Give Me Ten Reasons to do Business With You?
It’s a very valid question that you should ask yourself. Can you give me ten reasons I should do business with you or your company? I’m talking about good reasons that have substance and are unique. Reasons that would make me take notice.
Reasons that would be memorable, remarkable and relatable. Reasons that would make you stand out from your competitors.
Why do People do Business With You?
Recently I did an exercise in my business that helped me focus on why people should do business with me. You need to know about it, not the reasons but the exercise.
The mental exercise is actually the important part. It’s important because you should be able to come up with compelling reasons for why your business exists.
What Made Me Think About This?
I was Reading a Marketing Article
I was reading an article about marketing and selling and one of the comments was that any salesperson should be able to list ten reasons to buy their product. I realized that you don’t have to be a salesperson to benefit from this exercise.
The ten reasons can be about anything. Why should I buy from you? Why should I hire you? Why should I promote you? Why should I work with you? The list of reasons creates credibility, persuasiveness and even purpose.
Guess What My First Reaction Was?
The first thing I did was to make my list of reasons. I quickly had a lot more than ten reasons. Next I asked a friend and they came up with even more great reasons.
Between us, we had come up with a pretty lengthy list. Some of our reasons were boring, and anybody in my business might repeat some of the same things. I felt that my reasons should be compelling, and more importantly, the reasons had to deliver a clear benefit to my customers.
Your List can Just be for Your Benefit
Your list doesn’t have to be something that you share with others. Creating this list can be just for you. You could adopt your list as part of your personal mission statement. Your list should be a work in progress, being updated periodically so that it remains current and relevant.
You should want to keep finding ways to be better and to make your business better. That’s good for you as well as your customers.
What You Need to do Right Now
Sit Down With Paper and a Pen
Get out paper and a pen and begin creating your list of reasons that will make people take notice of you and your company. Write at least a short paragraph to expand on what these reasons really mean to you.
My list originally consisted of a short ten lines. This quickly became two typewritten pages of my compelling business story. Customers, clients, and employees all want to know and relate to your story.
Include Others as Part of Your Story
Others want to understand how your experiences helped create your business. They want to know what experiences and decisions brought you to where you are now.