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4 SEO Tactics That Will Damage Your Brand’s Reputation P

4 SEO Tactics That Will Damage Your Brand’s Reputation P

4 SEO Tactics That Damage Your Brand’s Reputation              From a marketing perspective, you’ve got to feel at least a little sorry for the utter devastation of Seaworlds’ sterling brand.  For decades, its parks were a fun, wholesome place to take the family....
Before We Became Frank Family Vineyards P

Before We Became Frank Family Vineyards P

In the Fall of 1990, Disney Executive, Rich Frank purchased a home in Rutherford with a small planting of Cabernet Sauvignon grapes, on what would become, Winston Hill. Intrigued by the idea of making a small amount of world-class wine from the fruit on his property,...
How to Make Your Business Talkably Different P

How to Make Your Business Talkably Different P

How to Make Your Business Talkably Different   WORD OF MOUTH IS THE MOST IMPORTANT GROWTH LEVER THAT WE ALL TAKE FOR GRANTED   This content was inspired by research and case studies contained in “Talk Triggers: The Complete Guide to Creating Customers With...
A Year in Review: Frank Family Virtual Tastings P

A Year in Review: Frank Family Virtual Tastings P

A couple years ago, the virtual meeting space, Zoom was nearly unheard of…then came coronavirus. As wineries navigated closures for nearly three months, many of us were thrust into the practice of engaging online as a survival strategy during the pandemic. Our winery...
Embrace Technology But You Must Keep Your Marketing Human P

Embrace Technology But You Must Keep Your Marketing Human P

AI, was the Top Marketing Trend of 2018   Use AI to Inform and Engage Your Customers   During the last year most Top Trend for 2018 lists that you have probably seen referred to AI, machine learning or chatbots.  Marketing teams are leveraging AI for social...