IAA Vineyard & Winery Association

Memorable Remarkable and Relatable Word of Mouth Marketing P

Word of Mouth Marketing Defined According to the Business Dictionary, Word of Mouth Marketing is: “An oral or written recommendation made by a satisfied customer to the prospective customers of a good or service. Considered to be the most effective form...

October 2020 Thrice Yearly Club Newsletter P

Wine Club Newsletter ~ October 2020 ~ Kicking Off Harvest 2020 with Carneros Pinot Noir Greetings to our member family! We hope that this newsletter finds you well and enjoying the beautiful beginnings of the fall season. We have certainly had an unexpectedly tricky...

How Your Great Customer Experience Creates Brand Loyalty P

5 Ways to Create Customer Loyalty It’s the Holy Grail for every business, we all realize how important it is to create customer loyalty. Loyal customers is what companies work hard for, your business survival depends on your ability to create loyal customers....

Community Partnerships Make Your Visits More Rewarding P

Partnerships in Our Community Napa Valley is a gorgeous part of the world. Among its almost 600 wineries, is a mecca of culinary and cultural wonder including Michelin rated restaurants, art spectacles as well as outdoor adventures. The following provides an all...

10 Easy Ways to Improve Your Email Open Rate P

Do you want to increase your email open rate? Your email marketing campaigns can only be effective so long as they are actually getting opened in the first place. If your open rates are lower then you would like, here are 10 easy ways to improve them… 1. Keep Your...