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How Can You Trigger Buying Decisions in Your Customers Brain

How Can You Trigger Buying Decisions in Your Customers Brain

What Effect Does Persuasion Have on Your Messages?   It’s hard to imagine the billions of dollars are wasted on ads that don’t grab attention or motivate people to act?  We have always tried to influence others, with advertising being the modern persuasion...
How You Can Personalize and Drive Your Social Media?

How You Can Personalize and Drive Your Social Media?

Why Being Personable Is the Key to Your Social Media Success   There are many things on Social Media that successful brands do right.  Or at least differently than others.  Those that succeed find their own unique path to success.  The one thing they all have in...
How to Use Emotional Ads to Engage Your Customers

How to Use Emotional Ads to Engage Your Customers

Emotional Ads Work Best to Engage Customers   Most of us understand that the ads which engage us emotionally work better than those that don’t.  I could hear many marketers utter a simultaneous “duhhhh!” when they read that. You might find it surprising that many...
Make Your Customer Experience Your Customer Bill of Rights

Make Your Customer Experience Your Customer Bill of Rights

Why You Need a Customer Bill of Rights   Your company “Creed” is a brand promise that is simple, concise and easily understood by both employees and customers.  A Brand Promise lays out generally what customers can expect when they deal with your business. Your...

Up Your Thanksgiving Dessert Game

  If you’re looking for an absolutely ah-maZING and indulgent Thanksgiving dessert, look no further than Jonathan Waxman’s Tarte Tatin. I riffed heavily on this recipe when testing out new dessert ideas to contribute to our Thanksgiving dessert table and was...

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