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Memorable Remarkable and Relatable Word of Mouth Marketing P

Memorable Remarkable and Relatable Word of Mouth Marketing P

Word of Mouth Marketing Defined   According to the Business Dictionary, Word of Mouth Marketing is:   “An oral or written recommendation made by a satisfied customer to the prospective customers of a good or service.  Considered to be the most effective form...
Dorks About Cork: Frank Family’s Commitment to Quality P

Dorks About Cork: Frank Family’s Commitment to Quality P

Cork. It’s the first impression of quality and the last thing the wine touches. The nature and quality of a cork is of upmost importance to packaging, preservation of the wine, and the experience of opening the bottle. At Frank Family Vineyards, we value the...
How Great Blog Content Build’s Your Credibility and Brand P

How Great Blog Content Build’s Your Credibility and Brand P

Blog’s Build Credibility Through Visitor Engagement   What is a Blog?   A blog is a discussion or informational website consisting of discrete, often informal diary like text entries which are referred to as posts.  Blogs are written in a style to present...
How to Use Emotional Triggers to Hook Your Subscribers P

How to Use Emotional Triggers to Hook Your Subscribers P

Use These 7 Emotional Triggers to Hook Your Subscribers   We’ve all received email newsletters.  We’ll discuss why some of the most successful ones have large numbers of subscribers.  How do they set themselves apart and achieve success. I’ve never felt that...
How to Make Your Business Talkably Different P

How to Make Your Business Talkably Different P

How to Make Your Business Talkably Different   WORD OF MOUTH IS THE MOST IMPORTANT GROWTH LEVER THAT WE ALL TAKE FOR GRANTED   This content was inspired by research and case studies contained in “Talk Triggers: The Complete Guide to Creating Customers With...
Narrow Your Customer Gap While Widening Your Business Gap P

Narrow Your Customer Gap While Widening Your Business Gap P

What is the Business Gap?   I’ve written about creating a gap between your company and your competition.  This is how most businesses judge their success in their relationship to competitors.  If you were widening the gap, it meant that you were outdistancing the...

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