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Your Brand’s Authenticity Must be Unscripted and Genuine

Your Brand’s Authenticity Must be Unscripted and Genuine

You Can’t Script Authenticity in Your UX   Your Authenticity is Customer Focused   It’s easy to know when you are dealing with a customer servicerepresentative who is less than sincere.  They lack authenticity which goes hand in hand with their insincerity....
3 Types of Customers Who Will RAVE About Your Business

3 Types of Customers Who Will RAVE About Your Business

3 Types of Customers Will Talk About Your Business, While 1 Type Never Will   Have you ever wondered why some companies consistently earn free publicity from customers who gush about them?  While many brands exist in relative obscurity wishing that they would be...
How to Build Your Online Brand Reputation and Credibility

How to Build Your Online Brand Reputation and Credibility

How to Manage Your Online Reputation   What is reputation management?  Reputation is usually defined as the power to influence and control your reputation as viewed by others.  This was originally a term associated with public relations.   How to Influence...
How to Write a Blog Post Introduction That Engages

How to Write a Blog Post Introduction That Engages

Your Blog Post introduction is your invitation to your readers.  Here is where you express “We Want You” to your readers and invite them to read your post.   Some bloggers prefer to write the rest of the post first and then craft the introduction.  However writing the...