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How Great Blog Content Build’s Your Credibility and Brand P

How Great Blog Content Build’s Your Credibility and Brand P

Blog’s Build Credibility Through Visitor Engagement   What is a Blog?   A blog is a discussion or informational website consisting of discrete, often informal diary like text entries which are referred to as posts.  Blogs are written in a style to present...
How to Use Emotional Triggers to Hook Your Subscribers P

How to Use Emotional Triggers to Hook Your Subscribers P

Use These 7 Emotional Triggers to Hook Your Subscribers   We’ve all received email newsletters.  We’ll discuss why some of the most successful ones have large numbers of subscribers.  How do they set themselves apart and achieve success. I’ve never felt that...
How to Make Your Business Talkably Different P

How to Make Your Business Talkably Different P

How to Make Your Business Talkably Different   WORD OF MOUTH IS THE MOST IMPORTANT GROWTH LEVER THAT WE ALL TAKE FOR GRANTED   This content was inspired by research and case studies contained in “Talk Triggers: The Complete Guide to Creating Customers With...
Narrow Your Customer Gap While Widening Your Business Gap P

Narrow Your Customer Gap While Widening Your Business Gap P

What is the Business Gap?   I’ve written about creating a gap between your company and your competition.  This is how most businesses judge their success in their relationship to competitors.  If you were widening the gap, it meant that you were outdistancing the...
Your Brand’s Authenticity Must be Unscripted and Genuine

Your Brand’s Authenticity Must be Unscripted and Genuine

You Can’t Script Authenticity in Your UX   Your Authenticity is Customer Focused   It’s easy to know when you are dealing with a customer servicerepresentative who is less than sincere.  They lack authenticity which goes hand in hand with their insincerity....
3 Types of Customers Who Will RAVE About Your Business

3 Types of Customers Who Will RAVE About Your Business

3 Types of Customers Will Talk About Your Business, While 1 Type Never Will   Have you ever wondered why some companies consistently earn free publicity from customers who gush about them?  While many brands exist in relative obscurity wishing that they would be...