IAA Vineyard & Winery Association

4 COVID-19 mobile app trends small business owners need P

It’s no secret — we live in a mobile app world. Since 2016, mobile use has trended upwards. Mobile has surpassed desktop usage and proved itself as an almost limitless means of connecting with others, conducting research and making purchases anytime, anywhere. As...

Your Digital Marketing Strategy Builds Trust in Your Brand P

7 Ways to Build Brand Trust Through Marketing Anyone with marketing in their blood dreams of developing a brand which would have the strong name and visual recognition the original Volkswagen Beetle has around the world. Don’t we all want to build a brand that...

Memorable Remarkable and Relatable Word of Mouth Marketing P

Word of Mouth Marketing Defined According to the Business Dictionary, Word of Mouth Marketing is: “An oral or written recommendation made by a satisfied customer to the prospective customers of a good or service. Considered to be the most effective form...

How Your Great Customer Experience Creates Brand Loyalty P

5 Ways to Create Customer Loyalty It’s the Holy Grail for every business, we all realize how important it is to create customer loyalty. Loyal customers is what companies work hard for, your business survival depends on your ability to create loyal customers....

Community Partnerships Make Your Visits More Rewarding P

Partnerships in Our Community Napa Valley is a gorgeous part of the world. Among its almost 600 wineries, is a mecca of culinary and cultural wonder including Michelin rated restaurants, art spectacles as well as outdoor adventures. The following provides an all...