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What is a favicon and why your brand needs one? P

What is a favicon and why your brand needs one? P

Humans are wired for visual content. In fact, over 80% of the information that the human brain stores is visual. Giving viewers visual-based content gives them a medium that their brains are designed to save and is a perfect way to establish your brand. One simple way...
Today’s the First Day of Your New Digital Marketing Strategy P

Today’s the First Day of Your New Digital Marketing Strategy P

Your Digital Marketing Future Begins NOW!   Being a business owner isn’t easy, so much to do and so little time.  Even on your best, most productive days your attention is drawn in many directions and it can be difficult but you need to focus on the future when...
21 Ways Social Media Makes Your Business Better P

21 Ways Social Media Makes Your Business Better P

How can Social Media Benefit Your Business?   Consider that there are now more than 3 billion using social networks across the globe.  And Social Media is their preferred method to engage with brands. It’ not surprising that Sherpa Marketing found that more...
How to Sales Prospect in the Age of Digital Relationships P

How to Sales Prospect in the Age of Digital Relationships P

A Sales Relationship Used to Begin With a Smile and Handshake   Two components of reliable relationship building in sales used to be a smile and a handshake.  Things have certainly changed in the digital world.  So many of today’s interactions take place without...
Embrace Technology But You Must Keep Your Marketing Human P

Embrace Technology But You Must Keep Your Marketing Human P

AI, was the Top Marketing Trend of 2018   Use AI to Inform and Engage Your Customers   During the last year most Top Trend for 2018 lists that you have probably seen referred to AI, machine learning or chatbots.  Marketing teams are leveraging AI for social...