IAA Vineyard & Winery Association

Narrow Your Customer Gap While Widening Your Business Gap P

What is the Business Gap? I’ve written about creating a gap between your company and your competition. This is how most businesses judge their success in their relationship to competitors. If you were widening the gap, it meant that you were outdistancing the...

Strawberry Wine Cupcakes P

From Pastry Tales Our friends from Pastry Tales bless us with another amazing dessert recipe. These strawberry cupcakes feature our fan favorite La Fantasia, an ideal match for the Frizzante-Style Rose. These soft vanilla cupcakes are filled with a homemade wine...

Name Ten Reasons That Your Customers Do Business With You

Can You Give Me Ten Reasons to do Business With You? It’s a very valid question that you should ask yourself. Can you give me ten reasons I should do business with you or your company? I’m talking about good reasons that have substance and are unique....

Measure Your Digital Marketing Success Using Web Analytics

Web Analytics Measure and Quantify Web Analytics Measure Your Success Web analytics is the measurement, data collection, analysis and reporting of web data. This tracking and analyzing of data is done to help understand and optimize web usage. Using...

Your Digital Marketing Strategy Depends on Awesome SEO

Why Search Optimization is Vital What is Search Engine Optimization (SEO)? Search Engine Optimization (SEO) determines the amount of online visibility which your website or a web page will garner in an organic search results. An organic search engine...