IAA Vineyard & Winery Association

Your Brand’s Authenticity Must be Unscripted and Genuine

You Can’t Script Authenticity in Your UX Your Authenticity is Customer Focused It’s easy to know when you are dealing with a customer servicerepresentative who is less than sincere. They lack authenticity which goes hand in hand with their insincerity....

3 Types of Customers Who Will RAVE About Your Business

3 Types of Customers Will Talk About Your Business, While 1 Type Never Will Have you ever wondered why some companies consistently earn free publicity from customers who gush about them? While many brands exist in relative obscurity wishing that they would be...

How to Build Your Online Brand Reputation and Credibility

How to Manage Your Online Reputation What is reputation management? Reputation is usually defined as the power to influence and control your reputation as viewed by others. This was originally a term associated with public relations. How to Influence...

4 Steps to Owning Your Digital Marketing Strategy

Digital Marketing Gives Your Website Relevance What is Digital Marketing? Digital marketing is the marketing of products or services using digital technologies. Broken down further digital marketing is how businesses create their relationships with and...

How You Want Your Customers to Tell Your Amazing Story?

Wouldn’t it be Great for Customers to Tell Your Story In the past, I’ve written about “Telling Your Story.” I feel that The idea is that you look to create the “legendary” type of stories that come from your employees and set the bar for the customer...