How Can You Trigger Buying Decisions in Your Customers Brain
What Effect Does Persuasion Have on Your Messages? It’s hard to imagine the billions of dollars are wasted on ads that don’t grab attention or motivate people to act? We have always tried to influence others, with advertising being the modern persuasion...
How to Use Emotional Ads to Engage Your Customers
Emotional Ads Work Best to Engage Customers Most of us understand that the ads which engage us emotionally work better than those that don’t. I could hear many marketers utter a simultaneous “duhhhh!” when they read that. You might find it surprising that many...
Make Your Customer Experience Your Customer Bill of Rights
Why You Need a Customer Bill of Rights Your company “Creed” is a brand promise that is simple, concise and easily understood by both employees and customers. A Brand Promise lays out generally what customers can expect when they deal with your business. Your...
