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21 Ways Social Media Makes Your Business Better P

21 Ways Social Media Makes Your Business Better P

How can Social Media Benefit Your Business?   Consider that there are now more than 3 billion using social networks across the globe.  And Social Media is their preferred method to engage with brands. It’ not surprising that Sherpa Marketing found that more...
How Can You Personalize and Drive Your Social Media? P

How Can You Personalize and Drive Your Social Media? P

Why Being Personable Is the Key to Your Social Media Success   There are many things on Social Media that successful brands do right.  Or at least differently than others.  Those that succeed find their own unique path to success.  The one thing they all have in...
Why Your Social Media Posts Aren’t Word of Mouth Marketing

Why Your Social Media Posts Aren’t Word of Mouth Marketing

Social Media Dominates the Conversation   Whether on social media or through word of mouth, next week’s sales are driven by this week’s conversations about your brand.  The best way to grow your business is to help your customers do it for you.   Social...
How Social Media Optimization Will Energize Your Marketing

How Social Media Optimization Will Energize Your Marketing

What is Social Media Optimization?   Social Media Optimization (SMO) is the use of a number of outlets and communities to generate publicity.  Doing this increases the search awareness of a product, service brand or event.  This raises it’s potential exposure in...
How You Can Personalize and Drive Your Social Media?

How You Can Personalize and Drive Your Social Media?

Why Being Personable Is the Key to Your Social Media Success   There are many things on Social Media that successful brands do right.  Or at least differently than others.  Those that succeed find their own unique path to success.  The one thing they all have in...

Make Your Social Media Posts Engaging and Conversational

To Be Effective Your Social Media Posts Must Be Engaging   I’m sure that you’ve already heard that your posts need to be written in a style that is  “conversational”.  You may not understand why it is important to do this.  Your posts are telling your story and...