IAA Vineyard & Winery Association

How to Write Content That Engages and Educates

How I Write My Blog Posts You may be wondering how I write my blog posts. It’s a process that generally follows the same path, though sometimes outside influences may change the path a bit. In this post I’ll take you through my process. You may find it...

How Social Listening Can Energize Your Digital Marketing

Can Social Listening Improve Your Marketing? It’s not easy to build an effective Digital Marketing Strategy. All the content bombarding your audience every day makes it difficult to garner the attention you need. The question is, what can you do to stand out?...

How You Can Use Emotional Triggers to Hook Your Subscribers

Use These 7 Emotional Triggers to Hook Your Subscribers We’ve all received email newsletters. We’ll discuss why some of the most successful ones have large numbers of subscribers. How do they set themselves apart and achieve success. I’ve never felt that...

How Can You Trigger Buying Decisions in Your Customers Brain

What Effect Does Persuasion Have on Your Messages? It’s hard to imagine the billions of dollars are wasted on ads that don’t grab attention or motivate people to act? We have always tried to influence others, with advertising being the modern persuasion...

How to Use Emotional Ads to Engage Your Customers

Emotional Ads Work Best to Engage Customers Most of us understand that the ads which engage us emotionally work better than those that don’t. I could hear many marketers utter a simultaneous “duhhhh!” when they read that. You might find it surprising that many...