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Word of Mouth Marketing Defined According to the Business Dictionary, Word of Mouth Marketing is: “An oral or written recommendation made by a satisfied customer to the prospective customers of a good or service. Considered to be the most effective form...
5 Ways to Create Customer Loyalty It’s the Holy Grail for every business, we all realize how important it is to create customer loyalty. Loyal customers is what companies work hard for, your business survival depends on your ability to create loyal customers....
What is the Business Gap? I’ve written about creating a gap between your company and your competition. This is how most businesses judge their success in their relationship to competitors. If you were widening the gap, it meant that you were outdistancing the...
Social Media Dominates the Conversation Whether on social media or through word of mouth, next week’s sales are driven by this week’s conversations about your brand. The best way to grow your business is to help your customers do it for you. Social...
What is Social Media Optimization? Social Media Optimization (SMO) is the use of a number of outlets and communities to generate publicity. Doing this increases the search awareness of a product, service brand or event. This raises it’s potential exposure in...