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Memorable Remarkable and Relatable Word of Mouth Marketing P

Memorable Remarkable and Relatable Word of Mouth Marketing P

Word of Mouth Marketing Defined   According to the Business Dictionary, Word of Mouth Marketing is:   “An oral or written recommendation made by a satisfied customer to the prospective customers of a good or service.  Considered to be the most effective form...
How Your Great Customer Experience Creates Brand Loyalty P

How Your Great Customer Experience Creates Brand Loyalty P

5 Ways to Create Customer Loyalty   It’s the Holy Grail for every business, we all realize how important it is to create customer loyalty.  Loyal customers is what companies work hard for, your business survival depends on your ability to create loyal customers....
Narrow Your Customer Gap While Widening Your Business Gap P

Narrow Your Customer Gap While Widening Your Business Gap P

What is the Business Gap?   I’ve written about creating a gap between your company and your competition.  This is how most businesses judge their success in their relationship to competitors.  If you were widening the gap, it meant that you were outdistancing the...
Why Your Social Media Posts Aren’t Word of Mouth Marketing

Why Your Social Media Posts Aren’t Word of Mouth Marketing

Social Media Dominates the Conversation   Whether on social media or through word of mouth, next week’s sales are driven by this week’s conversations about your brand.  The best way to grow your business is to help your customers do it for you.   Social...
How Social Media Optimization Will Energize Your Marketing

How Social Media Optimization Will Energize Your Marketing

What is Social Media Optimization?   Social Media Optimization (SMO) is the use of a number of outlets and communities to generate publicity.  Doing this increases the search awareness of a product, service brand or event.  This raises it’s potential exposure in...

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