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Your Brand’s Authenticity Must be Unscripted and Genuine

Your Brand’s Authenticity Must be Unscripted and Genuine

You Can’t Script Authenticity in Your UX   Your Authenticity is Customer Focused   It’s easy to know when you are dealing with a customer servicerepresentative who is less than sincere.  They lack authenticity which goes hand in hand with their insincerity....
3 Types of Customers Who Will RAVE About Your Business

3 Types of Customers Who Will RAVE About Your Business

3 Types of Customers Will Talk About Your Business, While 1 Type Never Will   Have you ever wondered why some companies consistently earn free publicity from customers who gush about them?  While many brands exist in relative obscurity wishing that they would be...