What is the IAA Vineyard & Winery Association?
The IAA Vineyard & Winery Association is a key component of the International Association Alliance’s (IAA) community of associations, organizations, businesses and individuals that provides your business with access to new customers who are looking for your business and the products or services that you provide.
Business association memberships help you build your brand awareness, while increasing your brand’s credibility. This helps you to “close the deal” with new customers.
The IAA Vineyard & Winery Association helps establish the bed and breakfast community business standards that help attract independent businesses to become members. These independent businesses understand the value of being part of an industry group that provides credibility and helps them build their brand.
See how easy and inexpensive it is for your business to use the power of multiple association memberships to build your business. Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.
Why IAA membership is an investment in your business!
IAA membership is a small investment with big rewards and includes membership in our growing number of business associations which include:
IAA Bar, Pub & Tavern Association
IAA Bed & Breakfast Association
IAA Better Business Alliance
IAA Boutique, Shop & Store Association
IAA Brewery, Cidery & Distillery Association
IAA Café, Diner & Restaurant Association
IAA Farm & Ranch Stay Association
IAA Mall, Market & Outlet Association
IAA Green Business Alliance
IAA Guide, Outfitter & Tour Association
IAA Limousine & Coach Association
IAA Spa & Wellness Association
IAA Vineyard & Winery Association
IAA Wedding Association
Instead of spending hundreds or even thousands of dollars each year, your IAA membership allows you to join the associations whose membership will benefit your business, all for one low membership investment.
Do you care about people and the environment?
What kind of business do you think your customers want to do business with? Customers today are looking for businesses that help people and protect the environment. To address this need, your membership also includes membership in Accessibility International and Sustainability International.
Why IAA membership is important for your business.
When it comes to your business, everything you do on the Internet is done to get your business noticed. You hope that your website, and social media accounts will attract attention and help someone to become your customer.
The Internet is a great place to market your business, but the competition is fierce. Do you get frustrated knowing that your small business has to compete for customers with huge global companies?
Because you are working with limited resources, you have to provide even more paths for your business to be discovered by new customers. And when they find you, you have to quickly give them good reasons why they should entrust you with their business.
Please, if you want more new customers to find your business, learn how the International Association Alliance can help your business connect with those customers. You have to be creative with your marketing, giving potential customers unique ways to find your business.
When a potential new customer searches for your business, they use a search engine, either Google, Bing, Yahoo, or one of the others. Google is the most prominent search and two of Google’s top-ranking factors for any website are BACKLINKS, and CONTENT.
Your Social Media accounts are a great example of how you are building your content and building backlinks to your business content. You can easily multiply this effect by engaging on IAA’s industry Social Media Groups that will enhance your brand’s web exposure.
How to Make Your Business Talkably Different WORD OF MOUTH IS THE MOST IMPORTANT GROWTH LEVER THAT WE ALL TAKE FOR GRANTED This content was inspired by research and case studies contained in “Talk Triggers: The Complete Guide to Creating Customers With...
A couple years ago, the virtual meeting space, Zoom was nearly unheard of…then came coronavirus. As wineries navigated closures for nearly three months, many of us were thrust into the practice of engaging online as a survival strategy during the pandemic. Our winery...
AI, was the Top Marketing Trend of 2018 Use AI to Inform and Engage Your Customers During the last year most Top Trend for 2018 lists that you have probably seen referred to AI, machine learning or chatbots. Marketing teams are leveraging AI for social...
One of the most common remarks we hear about our Chardonnay is how evenly balanced it is. For a wine to be classified as "balanced" it means that all the different components are working together in harmony. In other words, the alcohol, acidity, tannin, sweetness, and...
What is the Business Gap? I’ve written about creating a gap between your company and your competition. This is how most businesses judge their success in their relationship to competitors. If you were widening the gap, it meant that you were outdistancing the...
Wax Bottle Seal A wax sealed bottle is a beautiful addition to your wine rack, but can be intimidating when it comes time to open it. This is easier than you may think! Simply plunge your corkscrew through the wax, as if it were not even there. Lift the cork slightly...
From Pastry Tales Our friends from Pastry Tales bless us with another amazing dessert recipe. These strawberry cupcakes feature our fan favorite La Fantasia, an ideal match for the Frizzante-Style Rose. These soft vanilla cupcakes are filled with a homemade wine...
Can You Give Me Ten Reasons to do Business With You? It’s a very valid question that you should ask yourself. Can you give me ten reasons I should do business with you or your company? I’m talking about good reasons that have substance and are unique....
Rich and Leslie Frank announced today that they have donated $7.5 million to The College of Media at the University of Illinois at Urbana-Champaign, where Rich Frank is an alumnus. The gift, the largest in the college’s history, will establish the Richard and Leslie...
Web Analytics Measure and Quantify Web Analytics Measure Your Success Web analytics is the measurement, data collection, analysis and reporting of web data. This tracking and analyzing of data is done to help understand and optimize web usage. Using...
How the IAA Vineyard & Winery Association Works for Your Business…
You can try to improve your chances to be seen on a potential customers search by spending a lot of money on Search Engine Optimization (SEO), or have a large budget to spend on Google adwords and hope for better placement of your site on a search.
IAA Vineyard & Winery Association membership is the inexpensive alternative to help more customers find and connect to your business.
For as little as 27 cents a day, you can create new “connections” to bring those customers to your business.
Tom & Sue M.
Invest as little as 27 cents a day to create more quality connections to your business website, helping new customers to find your business.